With over 1 billion active users, TikTok has quickly risen to become one of the most widely used social media networks. TikTok gives companies the chance to connect with people in a unique and interesting way because to its structure of brief, entertaining videos. The top 10 TikTok marketing strategies for your company will be covered in this blog post along with real-world examples.

  1. Take part in challenges: TikTok challenges are a terrific opportunity to interact with your audience and highlight the individuality of your company. For instance, the #SavetheTurtles challenge popularized on TikTok by the NGO Oceanic Preservation Society had fans uploading videos of themselves scrubbing beaches.
  2. Work together with influencers: On TikTok, influencer marketing is a well-liked strategy for reaching out to new audiences. Collaborate with influencers in your niche to produce interesting content. For instance, Dunkin Donuts collaborated with Charli D’Amelio, a popular TikTok user, for a Halloween-themed ad that received over 4 million views.
  3. Share behind-the-scenes content:Users of TikTok adore behind-the-scenes material that reveals your company’s human side. For instance, the NBA has amassed over 12 million followers by posting behind-the-scenes videos of players warming up before games.
  4. Use trending sounds: Businesses have a multitude of chances to take advantage of popular sounds and produce viral content thanks to TikTok’s distinctive audio collection. For instance, Red Bull, a beverage business, produced a video using a well-known song, and it received over 1 million views.
  5. Host Q&A sessions: To facilitate Q&A sessions with your audience, use TikTok’s live functionality. This is a fantastic method to increase engagement and demonstrate your knowledge. A live Q&A session with their makeup artists was held by the cosmetics retailer Sephora, for instance, and it received over 500k views.
  6. Highlight user-generated content: Users of TikTok like producing and sharing original content. On the TikTok account for your business, showcasing user-generated material is a fantastic way to foster a sense of community and express gratitude for your followers. In order to encourage consumers to upload videos of themselves wearing Guess clothing, the clothing company Guess, for instance, sponsored a challenge that received over 5 million views.
  7. Show off your products: TikTok may be used to present your items in a fun and interesting way. For instance, MAC Cosmetics, a makeup company, produced a film showcasing their new lipstick line, which received over 3 million views.
  8. Use humor: TikTok viewers enjoy being amused, and using comedy to engage your audience will do just that. For instance, Wendy’s, a fast food restaurant business, produced a funny video to advertise their breakfast menu, which received over 1.3 million views.
  9. Engage with other users: Engaging with other users on TikTok, a social platform, is essential for building a community. Like, comment and reply to remarks on other users’ videos as well as your own. For instance, the furniture company IKEA produced a video in response to a customer review of one of their goods and it received over 1.5 million views.
  10. Show off your team: The individuals behind a brand are something that TikTok users love seeing. Introduce your employees and showcase your company culture on TikTok. As an illustration, the online store ASOS produced a staff introduction video that received over 4 million views.

You may produce interesting content that connects with your audience and advances the success of your company by using these top 10 TikTok marketing suggestions. Keep in mind to be real, creative and enjoyable while doing it!

At BizFodge, we can assist you in creating a TikTok marketing plan specific to your company’s requirements. You may differentiate yourself from the competition by utilizing the interesting and appealing material that our team of specialists can produce. To find out more and advance your TikTok marketing, get in touch with us right away.